Book Picks-- "The Right-Brain Business Plan" by Jennifer Lee

"This is not business as usual."

Jennifer Lee is on a mission to empower people to awaken their innate creativity and make a living doing what they love. "The Right-Brain Business Plan" shares guidance and playful exercises to stir your inner muse. From vision boards to card decks, customer portraits to moola maps, there are oodles of activities to transform fear and frustration in business to focus and flow. While we rein in our focus for the New Year, why not give your business a little re-vamping?And if you're a budding entrepreneur, this (work)book guides you through executive summaries, company overviews, competitive analysis, assessing your target market, financial plans, and sales plans- with, of course, not leaving your right-brain behind.Get Playful!

Jennifer Lee is the founder of Artizen Coaching, but before pursuing her own passions full-time, she consulted for ten years for Fortune 500 companies such as Gap Inc., Accenture, and HP, helping leaders and organizations manage change. As a director of executive development for Gap Inc., she led onboarding and coaching programs for those at the level of vice president and up. She grew her coaching business in her spare time, and in 2006 Jennifer made the courageous leap from corporate America to living the life of her dreams.Quality Paperback 19.95